All posts tagged celebrity

Bloggers vs Celebrities: Who Has Greater Influence?

Posted on:April 22, 2011 Comments: No Comments Categories: Blog
by Mike Licht, NotionsCapital.com

BlogHer, Inc.’s latest study got us thinking about the influence that bloggers have when it comes time for us to buy or research new products on the market. Turning to one’s favorite celebrities and high profile individuals for beauty, fashion or tech advice is something that consumers have regularly done.

Now we have the ability to receive advice from bloggers who are everyday people just like us: moms, friends, peers, fashion/beauty/tech (or whatever you are interested in) enthusiasts. What can be better than getting feedback from a respected blogger (who may be a friend, peer, classmate, etc.) who genuinely loves or absolutely hates the product that we were just considering buying? Or what about when they write about a product/service that we have never heard about? We’d have to admit, many of us have become early adopters of products and services due to what trusted bloggers put out there for us!

As this online influence becomes even greater, we have to ask: what will happen to celebrity-endorsed products? Will bloggers be the new cover girls sporting the latest fashion trends? Some of them already are in the fashion bloggers’ world when you think of people like, Kristy Eléna of Vogue Gone Rogue (who had a blogger’s dream come true with Sunglass Hut’s blogging gig). She’s stylish, fun, hip…of course, we’d want to hang out with her and find out what she thinks about…well…just about whatever is happening in her fashionable day! Will bloggers be able to completely steal the spotlight from celebs who are paid to endorse the products they rave about? What happens when bloggers become so high profile and celebrity-like, how will they be viewed then?

Share your thoughts with us and let us know what you think!

Also, if you want to meet some fabulous bloggers, join us at the Savor the Success Blogger Panel event featuring: BonBon Rose Girls, Zest Florida Foodie, and tbt* and St. Petersburg Times’ Deal Divas!

Gasparilla International Film Festival 2011

Posted on:March 24, 2011 Comments: No Comments Categories: Blog

Today kicks off the 2011 Gasparilla International Film Festival! We’re excited about all of the festivities and films ahead. Check out the full schedule here and be sure to join us on Friday, March 25 for the celebrity bartending event at 717.

We look forward to seeing you at the GIFF!

What do Kim Kardashian, Oprah, and Barbie Have in Common?

Posted on:March 24, 2011 Comments: No Comments Categories: Blog

Lisa Steadman, an online friend and Savor sister of mine, is an internationally acclaimed best-selling author, sought after speaker, results coach, and chief executive officer of Woohoo, Inc.

Last week she sent me this fantastic post titled: What do Kim Kardashian, Oprah, and Barbie Have in Common? I thought it was so great, I had to share! This special guest post discusses communicating your brilliance for your product, service and/or brand.

Enjoy!

~ Nancy Vaughn

What do Kim Kardashian, Oprah,
and Barbie Have in Common?

Of course, they’re all attractive and successful women. But they’re also attractive and successful brands.

Think about it. When you hear any of their names, you automatically know what you’re going to get. Kim is all about fashion and glamour. Oprah is about love and living your best life. And Barbie is every girl’s feminine ideal. Each offers an expertise and is the face of their business.

So let me ask you – At your core, are you and your business a brand like Barbie, Kim, and Oprah?

Don’t worry if you’re not. Not all businesses are brands. You could be a product, a service, or a mission/movement.

Or, quite possibly, you’re a hybrid. Oprah is a hybrid; she’s a brand AND a mission. Barbie’s a hybrid, too. She’s a brand AND a product.

So think about you and your business and choose the category that most closely aligns with the ultimate vision you have for your business, and not necessarily the business as it stands today. I’m talking about the grand vision you initially had for your business, that Woohoo Within™ that spoke to you, guided you, and gave you permission to think BIG and share your innate gifts with the world.

Many of us have lost that initial vision, bogged down by the burdens of running a business, making money, and chasing clients.

Sound familiar? If so, it’s time to get re-engaged to your Woohoo Within™ and honor what you’re REALLY here to do.

So again, in the grand vision of your business, are you a brand, product, service, mission/movement, or a hybrid combination? And if you’re a hybrid, what percentage of your business is a brand? A product? A service? A mission/movement?

Why does it matter what you and your business are?

Because the way you communicate your brilliance depends very much on how you answer that question. It also tells you how you should be spending your time.

Click here to read the full article.

Reaching Out To Celebrities 101

Posted on:March 16, 2011 Comments: No Comments Categories: Blog

Robert Pattinson & Kristen Stewart at the "Twilight" World Premiere. Image courtesy of Superior Pics

We’ve had the pleasure of reaching out to talent and celebrities for the 5th annual Gasparilla International Film Festival (GIFF). Since it’s always a fun and exciting experience, we thought we’d share some tips that we’ve used along the way…

  • Whether you’re inviting celebs to an event or asking them to endorse your product, always remember that they are humans, too. Always be respectful, polite and professional when dealing with celebrities or their agents.
  • Which brings us to our next point ~ hit up the agents and publicists first. By doing so, not only are you respecting the publicists, but also s/he will know all the pertinent facts about the celebs. Will the celebrities you’re trying to reach out to be shooting a film the week that you need them? Do they already endorse a product that’s similar to yours? The publicist or agent will have a lot of these answers for you, so start with them first.
  • When reaching out to publicists via phone, always be prepared! Keep notes close to you (so you don’t forget anything) and be personable. Nothing will sound more scripted than reading off a doc with your bullet-point notes!
  • When reaching out to publicists or agents via email, focus on crafting individual emails…

Dear Agent,

We specialize in a revolutionary hairspray that we know your client (Insert: desired celeb name here) will love!

Sheli Sanders of TLC's Beauty Spaces. She'll be attending the 2011 GIFF!

See the above won’t really work. By typing, “Dear Agent,” you’re not being respectful or personable! Nothing can be worse than the publicist/agent/celebrity seeing that you sent this email to 50+ other contacts. It may take a few extra minutes, no, it will take a few extra minutes to craft an  individual email, but it will really go a long way! (It’s just the same as reaching out to media partners.)

  • Be persistent! Your emails may get pushed to the bottom or your voice mail messages may result in un-returned calls. It’s okay! Sending friendly (not annoying) reminders will help the celebrity contact remember what it is that you need.
  • Don’t send your message to everyone. Your revolutionary hairspray may be fabulous, but Discovery Channel’s American Choppers stars may not be into that. Read themagazines, watch the shows and do your research.
  • And last but not least, consider outside help. PR firms often have relationships and contacts with other firms and agents. For products, there may be swag bag opportunities that are passed out at exclusive, red carpet celebrity events. Who knows, your amazing hairspray may just end up in the hands of several famous celebrities attending one star-studded event!

Good luck ~ and if you need help, reach out to us!

Copy Protected by Tech Tips's CopyProtect Wordpress Blogs.