Your Event Invitation To The Press (and Others)

Planning a special event is typically a laborious task and every detail counts. One thing people may overlook is their invitation copy. Whether it’s sent snail mail or e-mail, there are some essential elements that should be included, otherwise you create more...

Open-Sees: A New (Designer) Trend?

As fans of fashion, we like to see new trends in the fashion world, not just in clothes and accessories, but in ways of doing business. While the open-see isn’t entirely new (as Henri Bendel has been doing this for 40 years), it’s really cool that a large...

Quick Tip

Incorporating a quote into a press release will give it some personality. Consider a statement from a senior leader or someone involved with the content presented in the release. Trim the quote as necessary – it’s a quote, not a story!

Leaves no paper trail…

We’ve got the nook for books (as well as the Kindle) and now we’ll have the tablet…not for writing, but magazine-style reading and interactivity. Time, Inc. and The Wonderfactory (an advertising and creative design firm) collaborated to create the SI...

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