Quick Tips for Writing a Press Release

Hope that your 2010 is off to a great start! For those of you thinking about your PR efforts this year, you may be considering press releases for your business. Press releases can keep the public informed about innovative ways of doing business, new products/services...

Advantageous Angle

A company’s advertising message may often vary from providing a solution (e.g. get clear skin) to creating a brand character (think Geico’s gecko or Ronald McDonald). As you’re gearing up for your 2010 marketing campaigns, consider incorporating an...

World AIDS Day and Strategic Planning

World AIDS Day is observed December 1 of every year. It’s a day dedicated to raising awareness of the AIDS epidemic caused by the spread of HIV infection, and to hold memorials honoring those who have died from HIV/AIDS. World AIDS Day has  evolved into a...

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