Are you making the right moves for your business?

As we all reflect on 2014 and prep for 2015, we look at what was successful and what needs to be tweaked, improved or discarded. Sometimes our ideas are great, but the execution needed some adjustment. Other times, we have to ask ourselves: “While this is a...

World AIDS Day and Strategic Planning

World AIDS Day is observed December 1 of every year. It’s a day dedicated to raising awareness of the AIDS epidemic caused by the spread of HIV infection, and to hold memorials honoring those who have died from HIV/AIDS. World AIDS Day has  evolved into a...

Five Quick Tips for Reaching Out to the Media

Finding media contact information isn’t all that difficult. The difficult part* can be trying to figure out what to do with their contact information when you’re trying to garner media coverage for your product and/or service. Here are some quick tips if...

Balancing Social Media

Whether it be your LinkedIn, Facebook, Twitter, niche web community, or your personal/business blog, you are likely engaging in some sort of social media for your business. It takes time and effort to manage your online profiles/accounts, while still successfully...

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