Four Business Relationship Tenets For Dealing With Your Clients

We're talking relationships this month and this week we're focusing on the one we have with our clients/customers. Ask anyone who works with us, we're pretty crazy about our clients. For as long as I've been in the industry, I've viewed the agency/client relationship...

Make Your Day (& Relationships) Count

Today began with a great way to kick off this month's focus which is on...relationships. Valentine's Day is this month so perhaps it's a bit cliché, but we're in the relationship business so the focal point is to be expected at some point and there's no better time...

Entrepreneurship is Kind of Like Kissing

Entrepreneurship is Kind of Like Kissing

Last week I spoke on a panel about "Entrepreneurial Spirit" to a group of Hillsborough Community College students and future entrepreneurs. It was part of HCC's Startup Toolbox series through The Coleman Foundation. It was great to hear from all of the other...

Relax! This is Not a Test

Relax! This is Not a Test

Most people have gotten comfortable that it's 2014 – a new year with new goals, hopes, dreams, etc. This is also around the time that some people start to get a little deflated or need that extra push (or pull) to get through on their master plans for the year. We've...

It’s a New Year and Sometimes You Need a GYST Plan

It’s a New Year and Sometimes You Need a GYST Plan

It's that time of year where everyone has "new [fill in the blank]" and "improvement" on the brain. We're right there with you. We've always been realistic (yet, extremely optimistic!) about resolutions though. It's easy to let the pressure of the New Year overwhelm...

Bye, 2013 ~ It Has Been Great! Hello, 2014…

Bye, 2013 ~ It Has Been Great! Hello, 2014…

It's the last day of 2013! How was your year? We hope that it was good to you and your business and work. If you're like us, you've been reflecting on 2013 the past few weeks (OK, maybe longer). Looking at what's working, what's not working, what to change, update,...

Procrastinate On Your Shopping?

Procrastinate On Your Shopping?

Let's face it...some of us are just getting started with the holiday shopping. Or perhaps you're done and still need a little extra something! Well, check out White Book Agency picks for everyone on your nice list in our Holiday Gift Guide which you can download here....

Noteworthy: Beyoncé-Style Business Lessons

Noteworthy: Beyoncé-Style Business Lessons

By now, all around the globe, we've all heard that Beyoncé has an album out. (Thank you, Queen Bey!) Beyoncé's non-marketing of her album reminds me of when I heard Guy Kawasaki provide tips for an effective presentation. One of the tips was having a limited number of...

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