Stop Your Pitchin’
In our Pitch-uation series, we’ve been talking about pitching the media. Yes, you’ve read the headline correctly, and now we’re telling you to stop. If you turn the “p” upside down, people tend to enjoy the whining more about not being “seen” than strategically...
Life’s a Pitch…And Then You Shine!
To continue our Pitch-uation series, we’re going to discuss how pitching involves making a great impression. A first impression in some cases, and a media impression that results in coverage to a broader audience. What is a “pitch” anyway? There’s the kind you throw,...
Pitchin’ Ain’t Easy
As part of our pitch-uation series, we're going to share how you can eliminate some of the difficulty when it comes to pitching the media. Really, how hard can pitching the media be, right? It’s not like you're building a spaceship or anything, so...piece of cake!...
Pitch-uations ~ Because Life’s a Pitch!
In this blog series we're going to review several pitch situations – “pitch”-uations if you will. We’ll tell you why it's important to spend time crafting your pitch to media outlets, how to make a great first impression and when to stop. That's right, when to stop....
Trust: The KLT Factor
Trust. Let’s face it, people prefer and want to work with people who are honest, whom they believe and whom they can trust. We’ve seen a lot of businesses get this one wrong and underestimate the value of trust. Sometimes by over committing and not actually being able...
Like: The KLT Factor
So in our quick KLT overview, we've covered "know" and this week is "like." "Like" as in similar and "like" as in friendly. Either way, when people like one another, it tends to be easier to do business together. Think about your best customer service experience. Do...
Know: The KLT Factor
"How do you know?...Do you know her?...Should I know that?...Do I know you?" We're going to go ahead and say that you know people. Thanks to social media, you probably know a lot of people, right? About 3,000 Facebook "friends" and possibly tens of thousands on...
The KLT Factor
Know, like, trust. The "KLT" factor seems like common sense when you hear it, but many people and businesses overlook its importance in establishing, building and maintaining relationships. To be known, liked and trusted isn't always an easy feat in the days of...
Call Us Maybe?
Yeah, why not? Especially if you if you need a kick-butt marketing strategy for the remainder of the year, you want to get into the holiday gift guides, or you're wondering, "What do I need for my business? What's next??" Then yes, skip the maybe, you should...
“May” We Interrupt This Program…
While it has been shamefully quiet...cricket, cricket...it has been another great month at White Book! 83 Degrees Media held one of their best discussions to date. We're not just saying that because they are such a fab media outlet, or because they are our clients or...