Traditional Advertising, Editorials, Advertorials and Edvertorials: What’s the Difference?
Branded editorial-style content has become an essential piece of the overall marketing mix. In a heavy social media era, it’s vital that brands reinvent and share their design stories. A recent article from Women’s Wear Daily covered how designers like Tory Burch,...
Bookmark: How To Pitch Stephanie Hayes from tbt* Deal Divas & St. Petersburg Times
Stephanie Hayes is a reporter for tbt* and the St. Petersburg Times, covering pop culture, fashion, trends, nightlife, that weird guy on your street — and how they all intersect to shape our lives. She also blogs about style for the Times' style blog, Deal Divas. She...
Bookmark: Be Heard & Make A Media Impression
Bookmark: Be Heard & Make A Media Impression is a "How To" series for clients, fans, blog readers and our friends in the public relations industry. Through this series we'll speak with media professionals about the dos and don'ts of pitching and garnering coverage...
White Book ~ A Summary
It's February and 2011 is off to a great start! Like every goal-oriented business, we periodically check in with ourselves. Take a look at what's working for our business and our clients...what's not working...tweaking and adjusting here...eliminating there. One thing...
Step 5 of the Secret Ingredients To A Press Kit: Extras!
You've finally reached the fifth and final step of the Secret Ingredients To A Press Kit. By now you should be familiar with how to compose an introduction letter, company background info, single sheets, and how to include press/media coverage. Since the recipient has...
Step 4 of the Secret Ingredients To A Press Kit: Including Press Coverage
This is one of the most fun parts of creating your press kit! With this step you are able to be totally boastful and include the most recent press releases that were written about your product/service, as well as any press coverage your business has received. So for...
Step 3 of the Secret Ingredients To A Press Kit: The Single Sheet
Last month we opened up one of our books to share a little recipe with you - the press kit. Here you'll find • This is a simple example of a single sheet that can be used in a press kit. A single sheet isn’t ideal for every press kit, but can be beneficial to...
Wrapping up 2010…
We hope that you had a wonderful 2010 filled with happiness and blessings for you and your business. We at White Book Agency are looking forward to amazing opportunities, positive changes and growth in 2011. Here's to continued blessings, prosperity, good health and...
The 4 C’s of an Introduction Letter
As we mentioned in our previous blog, “The Secret Ingredients to a Press Kit,” an introduction letter describes your company and indicates why the recipient should explore the rest of your material. We really want your recipient to know just how great your...
Happy Holidays!
Hope that you and yours have a wonderful Christmas filled with many blessings!