Your Event Invitation To The Press (and Others)

Planning a special event is typically a laborious task and every detail counts. One thing people may overlook is their invitation copy. Whether it's sent snail mail or e-mail, there are some essential elements that should be included, otherwise you create more work by...

Open-Sees: A New (Designer) Trend?

As fans of fashion, we like to see new trends in the fashion world, not just in clothes and accessories, but in ways of doing business. While the open-see isn't entirely new (as Henri Bendel has been doing this for 40 years), it's really cool that a large corporate...

Quick Tip

Incorporating a quote into a press release will give it some personality. Consider a statement from a senior leader or someone involved with the content presented in the release. Trim the quote as necessary – it's a quote, not a story!

Leaves no paper trail…

We've got the nook for books (as well as the Kindle) and now we'll have the tablet...not for writing, but magazine-style reading and interactivity. Time, Inc. and The Wonderfactory (an advertising and creative design firm) collaborated to create the SI Tablet. Rumor...

Quick Tips for Writing a Press Release

Hope that your 2010 is off to a great start! For those of you thinking about your PR efforts this year, you may be considering press releases for your business. Press releases can keep the public informed about innovative ways of doing business, new products/services...

Advantageous Angle

A company's advertising message may often vary from providing a solution (e.g. get clear skin) to creating a brand character (think Geico's gecko or Ronald McDonald). As you're gearing up for your 2010 marketing campaigns, consider incorporating an advantage to any...

World AIDS Day and Strategic Planning

World AIDS Day is observed December 1 of every year. It's a day dedicated to raising awareness of the AIDS epidemic caused by the spread of HIV infection, and to hold memorials honoring those who have died from HIV/AIDS. World AIDS Day has  evolved into a powerful day...

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